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ZOVA Case Study - VNP Media Success Story
💵 CLIENT SUCCESS STORY

How ZOVA Generated €119,490 in 30 Days

84 qualified leads. 21 new clients. €119,490 in revenue plus €35,700 in new recurring revenue. +1,891% ROI. Using Meta Ads and full backend automation, we helped ZOVA scale from referral-dependent to predictable revenue machine in just 30 days.

Industry: B2B AI Automation
Location: Dieren, Netherlands
Service: AI Infrastructure & Automation Systems
Campaign: 30-Day Meta Ads + Automation

The Challenge

ZOVA had a world-class offer and delivery team, but their inbound acquisition was broken. Despite having strong product-market fit and a reputation for high-quality delivery, they were struggling with predictable lead generation.

❌
Previous Meta ad campaigns had CPLs over €160
❌
Sales relied entirely on referrals and founder-led outreach
❌
No automation meant leads were lost, untracked, or went cold
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Had the backend tech but not the front-end engine to feed it

30-Day Results

€119,490
Total Revenue Generated
€35,700
New Recurring Revenue
+1,891%
Return on Investment
84
Qualified Leads
21
New Clients Closed
€71.42
Cost Per Lead
25%
Closing Rate

Our Strategy

01

Cold-Ad System That Converts Warm

Structured campaigns around intent-driven cold audiences using Meta ads. Creative strategy focused on authority, speed, and proof with case study carousels and founder video ads.

Case study carousels showing results
Founder video ads with credibility
"Built in 72 hours" hook concept
02

Full Funnel Rebuild

Complete funnel reconstruction with clear positioning, urgency, and trust stacking. Optimized every touchpoint for maximum conversion.

Rewrote all copy with clear positioning
Embedded testimonials and social proof
Mobile-optimized landing pages
03

Backend CRM Automation

Implemented full automation from lead capture to nurturing. 30-second follow-up times meant ZOVA became "first in line" on every opportunity.

Meta leads → CRM → Instant follow-up
Auto-assign sales calls and booking links
7-day drip nurturing sequence
" We've worked with agencies before, but VNP Media brought in quality. Every lead was serious. We closed deals almost daily. One of the best investments we've made this year. "
Seb Kroon
Founder, ZOVA

Key Highlights

🎯
84 qualified leads from cold traffic in 30 days
💰
21 new clients closed → €119K in new revenue
🔄
€35,700 in new recurring revenue generated
📈
4.3x ROAS on cold traffic
⚡
Ads paused in Week 4 due to fulfillment overflow
🚀
CPL reduced from €160+ to €71.42

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